ACE HARDWARE
DIGITAL PLATFORM + EXPERIENCE DESIGN - E-COMMERCE MARKETING
Sean built the Ace Hardware Digital Creative Team from the ground up, requiring a thoughtful blend of skilled talent and cutting-edge technology. By utilizing platforms like Figma and Adobe for collaborative design and execution, and leveraging tools like Epsilon for marketing automation, Airship for customer engagement, and Kibo for eCommerce solutions, Sean ensures that every aspect of the digital experience is optimized. His approach focused on creating an agile, cohesive team capable of delivering seamless and innovative digital experiences that meet modern business needs while staying adaptable to industry advancements.
DIGITAL PLATFORM + EXPERIENCE DESIGN
FIGMA PLATFORM
Transitioning a team from Photoshop to Figma is about enhancing collaboration and streamlining workflows. By creating standardized templates in Figma, the team gained a more efficient and cohesive design process. Figma’s real-time collaboration features improved communication, allowing for faster feedback and iteration. This shift not only boosted creative output but also ensured more consistent execution across channels. The result is a more agile team capable of delivering high-quality designs more efficiently, ultimately improving overall creative performance.
WRIKE PROCESS PLATFORM
Building a streamlined process using Wrike enhanced project management efficiency and team collaboration. With its robust features, Wrike allowed for task tracking, resource allocation, and real-time updates, ensuring that every team member was aligned and accountable. By centralizing communication and automating workflows, the team focused more on creative output rather than administrative tasks. This structured approach not only accelerated project timelines but also improved overall productivity, enabling the team to deliver high-quality results consistently.
E-COMMERCE MARKETING
ACEHARDWARE.COM
Bringing an e-commerce platform into a new digital era involved prioritizing ADA compliance to ensure accessibility for all users. We focused on consumer engagement through personalized experiences and interactive features, while forging deeper connections with our audience through relevant promotions and category selections. Additionally, integrating storytelling into the digital experience allowed us to create a compelling narrative that resonates with consumers. This holistic approach not only enhanced the shopping experience but also fostered brand loyalty in an increasingly competitive marketplace.
EMAIL + APP MARKETING
I developed an integrated email and app design system in Figma that works seamlessly with Epsilon and Airships platforms to enhance both efficiency and consistency. By creating reusable design templates and components, I ensured that email campaigns and in-app messaging maintained brand integrity across all touchpoints. This system not only streamlined the creative process but also improved delivery and performance, allowing for personalized, data-driven communications that aligned with customer engagement strategies. This approach enabled scalable solutions, resulting in more cohesive and targeted digital marketing efforts.
SOCIAL MARKETING
I developed a comprehensive social design system that not only standardized visual elements across platforms but also incorporated animation software to streamline the creation of dynamic content. By integrating user-friendly animation tools, even novice animators could easily produce high-quality, engaging animations that aligned with the brand’s identity. This addition allowed for a more versatile and efficient production process, ensuring that the social media content remained visually compelling and interactive without sacrificing speed or quality. The result was a system that elevated both static and animated designs across channels.
